The College Athlete’s Guide to Personal Branding: For NIL & Life After Sports

Written by Michelle Meyer, one of the first full-time NIL administrators in the country and founder of NIL Network, this comprehensive guide equips college athletes with the tools to take control of their Name, Image, and Likeness (NIL) journey. Whether you’re looking to create impactful brand partnerships, establish a thriving personal brand, or navigate the complexities of NIL rules and regulations, this book is your all-in-one roadmap.

What You’ll Discover:

Authentic Branding: Learn how to define your core values, personality, and interests to develop a personal brand that resonates with audiences and sponsors alike.Strategic NIL Navigation: Understand the evolving NIL landscape, including key data trends, compliance essentials, and how to leverage university resources.Content Strategy & Social Media Insights: Create engaging, consistent content that builds your brand while staying true to who you are.Partnership Building: Attract meaningful opportunities by aligning with brands that reflect your values and goals.Future-Proofing Your Career: Learn how NIL can set the stage for long-term professional growth and lasting connections beyond college.

Packed with actionable advice, real-world examples, and easy-to-use worksheets,The College Athlete’s Guide to Personal Branding is tailored specifically for college athletes navigating the exciting and often overwhelming NIL landscape. Whether you’re a D1 standout or a student-athlete at a smaller school, this guide provides the clarity, confidence, and strategies you need to maximize your potential both on and off the court.

ASIN ‏ : ‎ B0DV9LZPJY
Publisher ‏ : ‎ Independently published (January 28, 2025)
Language ‏ : ‎ English
Paperback ‏ : ‎ 103 pages
ISBN-13 ‏ : ‎ 979-8306366883
Item Weight ‏ : ‎ 11.7 ounces
Dimensions ‏ : ‎ 8.5 x 0.25 x 11 inches